Shift recovers 500g of plastic from the environment for every product sold. 🙌 That's equivalent to 25 plastic bottles.
Why we act on plastic
We’re done with plastic! Shift is the most advanced natural deodorant ever — in a revolutionary, refillable container that saves our planet from plastic waste.
We believe that every small step counts, and by offering sustainable alternatives, we’re helping reduce the 15 million pounds of plastic waste produced by the deodorant industry each year.
Why should a deodorant that's used for a few weeks or months come in a plastic case that will be around for longer than you'll be alive?
More than 2 billion people worldwide dispose of their waste in nature because there are no waste collection services.
Through our partnership with CleanHub, we fund waste collection in coastal communities where services were previously unavailable or not affordable.
This year we're supporting these sustainability projects
Through CleanHub, we fund projects that collect plastic waste - either directly from nature, at community collection points or directly from local households. The plastic is then sorted and any material that can be recycled is reused. Plastic that cannot be recycled is used as an alternative fuel in cement production, replacing coal and gas. This prevents the plastic from entering the environment again.
Take the first step towards cleaner oceans
Shop our Plastic-free deodorant.
Available on a FREE trial until 17/01/2025.
