Active Charcoal Natural Deodorant

4.6
Rated 4.6 out of 5 stars
92 Reviews
from £15.00 £25
SAVE £10
Includes the lifetime Shell + 1 Natural deodorant refill
Performance without compromise — Where natural meets real performance.
Unlock the power of Activated Charcoal; a powerhouse at absorbing sweat and stopping bacteria growth.

choose your Shell

choose your refill

Choose your Plan

Most Popular
£15.00 £25
Get started with the Shell & 1 Natural deodorant refill
Receive 2 Refills every 3 months for £16 (worth £20)
Risk Free. Swap scents, Skip, Pause or Cancel Anytime
£20.00 £25
Free delivery over £20 by royal mail

Free delivery over £20 by royal mail

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Active Charcoal Natural Deodorant
Active Charcoal Natural Deodorant
Active Charcoal Natural Deodorant
Active Charcoal Natural Deodorant
Active Charcoal Natural Deodorant
Active Charcoal Natural Deodorant
Active Charcoal Natural Deodorant
Active Charcoal Natural Deodorant
Active Charcoal Natural Deodorant

WHAT'S INCLUDED

  • Aluminium Shell. The Shell is a mono-material casing, made from only aluminium. The most robust refillable deodorant case on the market.

  • 100% Natural Refill. Choose one of our 3 signature scents or go unscented for a truly sensitive experience.

PERFORMANCE WITHOUT COMPROMISE

Shift is built for active people who require more from their deodorant whilst still rooted in nature. It's where natural meets real performance.

  • Long-lasting protection that keeps pace with training days, trail days, and everything between 🏃‍♂️🌲
  • Breaks a sweat without breaking down — stays effective through heat, movement, and pressure
  • Powered by plant-based ingredients tuned for endurance, not shortcuts
  • Aluminium-free formula designed to support the skin microbiome and reduce irritation
  • Clean, dry feel that won’t ghost on clothes or crumble under friction
  • Crafted for athletes, adventurers and anyone living life on the move

WHAT DOES IT SMELL LIKE

Ylang Ylang & Patchouli


Floral, earthy, and herbal. Designed for recovery days.


  • Top Notes: Lavender introduces a calming, clean freshness.
  • Heart Notes: Exotic, fruity ylang ylang blends with grounding, earthy patchouli for rich complexity.
  • Base Notes: Crisp herbal rosemary rounds out with aromatic depth.


Bergamot & Cedarwood


Woody, spicy, and citrus. Designed to tackle any activity.


  • Top Notes: Italian bergamot
  • Heart Notes: Lavender and minty-rose geranium create floral complexity, complemented by sweet marjoram.
  • Base Notes: Warm cedarwood anchors the scent with robust, woody depth.


Sage & Sea Salt


Clean & coastal, like a refreshing ocean breeze. Designed for rest days.


  • Top Notes: Sweet, ozonic marine accords.
  • Middle Notes: Jasmine and herbal florals for a soft, aromatic heart.
  • Base Notes: Green woods and musk, enriched with natural patchouli, cedarwood, and nagamotha oils for earthy depth.

FULL INGREDIENTS

Shift all-natural deodorant has been formulated with a selection of soothing butters and oils, absorbing clay and essential oils that naturally neutralise odours.

Ingredients: Caprylic/Capric Triglyceride, Cetearyl Alcohol, Tapioca Starch, Cocos Nucifera (Coconut) Oil, Euphorbia Cerifera Wax, Magnesium Hydroxide, Butyrospermum Parkii (Shea) Butter, Zinc Ricinoleate, Tocopherol, Vitis Vinifera (Grape) Seed Oil, Kaolin, Activated Charcoal

Effortlessly effective

Engineered with odour‑neutralising minerals and advanced formulations to deliver all‑day freshness.

Crafted to last

Refillable by purpose, elevated by design.

unlock the power of activated charcoal

performance without compromise

made in the uk

performance without compromise

made in the uk

baking soda free

unlock the power of activated charcoal

performance without compromise

made for movement

our ingredients

our ingredients

Coconut oil & shea butter

Luxuriously conditioning, they soften and protect delicate underarm skin while helping to inhibit odour-causing bacteria.
Moisturises
Protects

our ingredients

our ingredients

Magnesium hydroxide & zinc ricinoleate

Gentle yet effective odour defence, balancing the skin’s environment without irritation.
Absorbs
Neutralises

our ingredients

our ingredients

Tapioca starch & kaolin clay

Natural minerals that absorb excess moisture, keeping you comfortably dry throughout the day.
Purifies
Absorbs

Our ingredients

Our ingredients

Activated charcoal

A detoxifying powerhouse, drawing out impurities to maintain lasting freshness.
Detoxifies
Purifies

Our ingredients

Our ingredients

Candelilla wax & grape seed oil

Plant-based emollients that create a smooth, glide-on texture with a featherlight finish.
Nourishes
Conditions

Our ingredients

Our ingredients

Tocopherol (Vitamin E)

An antioxidant shield, helping to protect and preserve both skin and formula.
Revitalise
Hydrates

your burning
questions, answered

How long will one refill last?

On average, 1 deodorant stick will last around 6 weeks when used 1-2x a day.

what’s the full list of ingredients?

Shift deodorants are made with 100% natural ingredients and essential oils, chosen for their moisturising and moisture absorbing properties. We carefully selected ingredients kind to your skin, so that even with sensitive skin, Shift deodorant performs.

See the full list here.

Is the deodorant aluminium free and baking soda free?

Our unique deodorant formula is 100% aluminium and baking soda free, so it's safe for sensitive skin.

How do I assemble the deodorant?

Our plastic-free shell is extremely easy to fill (and refill) just unscrew the bottom, insert the deodorant refill (with the top off so the deodorant is exposed) into the bottom of the shell and screw back on.

To use the deodorant; unscrew the lid, push the deodorant refill up from the bottom so that 2-3m of deodorant is exposed and swipe away!

How does subscription work?

Our subscription offers the best value and ensures you’ll never run out of Shift.

Each subscription delivery includes 2 refills, designed to last around 12 weeks.

After your starter set purchase, your first subscription order will be sent 30 days later, followed by a new delivery of 2 refills every 12 weeks thereafter.

What is activated charcoal?

Activated charcoal is the powerhouse ingredient behind Shift’s superior performance.

Known for its exceptional ability to absorb moisture and neutralise odour-causing bacteria, it keeps you feeling dry and fresh long after other natural deodorants give up.

Each microscopic pore of activated charcoal acts like a magnet, trapping impurities and toxins before they cause odour, while remaining gentle on the skin.

4.6
Rated 4.6 out of 5 stars
Based on 92 reviews
Total 5 star reviews: 65 Total 4 star reviews: 18 Total 3 star reviews: 6 Total 2 star reviews: 2 Total 1 star reviews: 1
90%would recommend these products
92 reviews
  • EC
    Emily C.
    Verified Buyer
    6 hours ago
    Rated 5 out of 5 stars
    Simply the best

    Hands down the best deodorant I have ever used. Natural, free of nasties, and works really well. I have tried other brands, which seem to leave icky white clumps under my armpits, or don't work well when I'm doing sport. Shift rolls on smoothly, leaving no marks, and protects my from odour, regardless of what activity I am doing. Only point for improvement is the range of scents that are offered. I haven't found one that I love just yet, but hopefully there will be more scents added to the range.

  • PT
    Pamela T.
    Verified Buyer
    5 days ago
    Rated 4 out of 5 stars
    Effective, smells lovely but the packaging lets it down

    Lovely scents and effective product. The aluminium packaging looks cool, but when a new refill is inserted it’s very heavy and sometimes it’s really hard to push up the refill. Also you end up with a chunk you can’t really use when you get near the end. A mini/ travel size would be great as a full one adds a lot of weight to your bag.

  • MM
    Mark M.
    Verified Buyer
    2 weeks ago
    Rated 5 out of 5 stars
    Good Product

    Nice strong case to hold the deodorant stick. Deodorant works really well and not overpowering scent.

  • NP
    Natalia P.
    Verified Buyer
    1 month ago
    Rated 5 out of 5 stars
    Perfect Deo

    Fantastic protection, highly recommend !

  • E
    E
    2 months ago
    Rated 5 out of 5 stars
    5 Stars

    Love this brand and product