Rated 4.6 out of 5 stars

79 Reviews

Refillable Natural Plastic-Free Deodorant Starter Set

£11.99 RRP £25

A UK-made, refillable natural deodorant that’s 100% plastic-free. It’s designed to fight odour and moisture without aluminium or baking soda while being vegan & cruelty-free.

Each trial set includes 1x life-time use case & 1x natural deodorant refill. Lasting 6-8 weeks on average.

choose your case

Included

Black

Bright Orange

Crimson Red

Forest Green

choose your refill

Included

Bergamot & Cedarwood

Unscented

Sage & Sea Salt

Ylang Ylang & Patchouli

Choose your Plan

Subscribe & Save 20%

£11.99 £25

Edit, skip or cancel any time + change scent when you like

Save 20% on Refills (always!)

Subscription starts in 30 days, then follows every 3 months.

Edit, skip or cancel anytime

3 Refills delivered every 2 months.

Save 20% on Refills (always!)

Edit, skip or cancel anytime

WHAT'S INCLUDED

WHAT’S INCLUDED
- 1 Plastic-free Shell
- 1x 50g Refill
- 6 Weeks Supply
BENEFITS
- Neutralises Odour
- Absorbs Sweat
- Safe for sensitive skin
WHAT’S NOT INSIDE
- X Aluminium
- X Artificial Fragrance
- X Phthalates
- X Baking Soda
- X Plastic
- X Parabens

INGREDIENTS

Shift natural deodorants are handmade with 100% natural ingredients as listed below. Pure essential oils are also added to our scented deodorants.

Ingredients: Caprylic/Capric Triglyceride, Cetearyl Alcohol, Tapioca Starch, Cocos Nucifera (Coconut) Oil, Euphorbia Cerifera Wax, Magnesium Hydroxide, Butyrospermum Parkii (Shea) Butter, Zinc Ricinoleate, Tocopherol, Vitis Vinifera (Grape) Seed Oil, Kaolin, Activated Charcoal

HOW IT WORKS

Get started with our plastic-free shell + 1 refill for £5.95
Get 3 refills every 3 months (at 20% off!) Your first one starts 30 days after your starter set arrives.
Skip or Cancel anytime

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Refillable Natural Plastic-Free Deodorant Starter Set

cruelty-free

vegan

uk made
& sourced

clean
ingredients

infinitely
reusable shell

vegan

100%
plastic-free

refill lasts
6-8 weeks

no stains or
white marks

explore our scents

uplifting

YLANG YLANG & PATCHOULI

A floral, earthy scent with calming lavender top notes. Ylang Ylang adds a sweet, exotic richness, while patchouli and rosemary bring depth and herbal complexity.

relaxing

BERGAMOT & CEDARWOOD

A woody, spicy scent with bright citrusy bergamot top notes. Geranium and marjoram form the heart, while warm cedarwood adds depth and a solid base.

refreshing

SAGE & SEA SALT

Herbal notes of sage are beautifully complemented by fresh sea salt. The scent is crisp and fresh and will leave you dreaming of long walks on the beach.

sensitive

unscented

Formulated with the same base but with no essential oils. Our scented version is great for sensitive skin and for those who don't want any scent.

subscribe & save 20%

coconut oil

Coconut oil is a natural ingredient commonly used in deodorants for its moisturising, antibacterial, and antifungal properties. It helps soothe the skin while combating odour-causing bacteria, making it a gentle and effective base for natural deodorants.

shea butter

Shea butter is a rich, nourishing fat, extracted from the nuts of the shea tree. It helps moisturise and soothe the skin, while providing a smooth, creamy texture. Its anti-inflammatory properties also support healthy, irritation-free underarms.

activated charcoal

Activated charcoal powder helps to neutralise odours and absorb sweat. It's a porous material that effectively binds to and removes bacteria and toxins, which are the root cause of smelly pits.

grapeseed oil

Grapeseed oil is a lightweight, non-greasy oil rich in antioxidants and vitamin E. It helps moisturise and protect the skin while promoting a smooth application. Its gentle, soothing nature makes it ideal for sensitive skin.

sensitive skin friendly

long-lasting

baking soda free

made in the uk

clean ingredients

vegan

what’s not in it

Not all natural deodorants are created equal. Many deodorants use harsh chemicals and aluminium salts, which can have adverse effects on health.

artificial fragrances

parabens

micro plastics

baking soda

aluminium

phalates

Best Natural Deodorant I’ve Ever Used!

Really love the product, it’s so easy to put together and use. Have used natural deodorant for years and this is the first one that doesn’t leave my clothes covered in white marks!

- RACHEL B, VERIFIED BUYER

brilliant

Great deodorant. Smooth and like a balm. Smells great. Isn't dry, powdery, doesn't stain, doesn't ball up or leave a residue, non irritating and it really seems to work. I enjoy the deodorant and would recommend it to anyone.

- ISABEL B, VERIFIED BUYER

Great, effective deodorant, love the metal applicator!

I love this product! I get an itchy reaction to deodorants containing bicarb but don't find most of the others that don't contain it very effective. Either that or they work but leave a weird waxy coating on my skin. This one ticks all the boxes.

- AMY R, VERIFIED BUYER

100% plastic free

How to refill

Remove the lid from the deodorant insert and remove the base of the aluminium shell

Insert the entire refill into the bottom of the aluminium shell

Re-attach the base and push up the bottom to access the deodorant

so effective

smooth like a balm

smells great

100% recommended

really love it

wish i found this sooner

brilliant deodorant

Over the past few years, the deodorant industry has seen a major shift. This industry, in particular, produces over 15 million pounds of plastic waste each year. Shift exists to create natural, locally-sourced products that change mindsets, shape behaviours and lead a new revolution.

We’ve started with the most advanced natural deodorant ever — in a revolutionary, refillable shell that saves our planet from plastic waste. We combine active ingredients from nature’s resources with skin science and premium fragrances, for a sensorial experience that soothes and restores.

your burning questions, answered

more FAQ’s

How long will one refill last?

We're finding that most people take 6-8 weeks to go through one refill, with 1-2 uses per day.

what’s the full list of ingredients?

We use 100% natural ingredients and over 90% organic. Find our full list of ingredients here.

Is the deodorant aluminium free and baking soda free?

Our unique deodorant formula is 100% aluminium and baking soda free, so it's safe for sensitive skin.

How do I assemble the deodorant?

Our deodorant case is super easy to assemble and it is made to last. Watch the full video here.

Can I cancel my subscription?

Yes - you have full control of your subscription. You can pause, skip or cancel, as well as changing scents or order frequency.

more FAQ’s

4.6

Rated 4.6 out of 5 stars

Based on 79 reviews

Total 5 star reviews: 54 Total 4 star reviews: 16 Total 3 star reviews: 8 Total 2 star reviews: 1 Total 1 star reviews: 0

89%would recommend these products

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79 reviews

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M
Miss
Verified Buyer
6 days ago
Rated 5 out of 5 stars
Effective in hot weather and gentle on the skin
Tested Shift on holiday in hot Portugal. One application lasted all day with no sweat or odour. No need to reapply.
My mum, who normally can’t use deodorants without irritation, had no problems. It’s gentle but works.
A bit more expensive than regular deodorants but worth paying for something that really delivers and doesn’t burn your skin. Recommend.
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VA
Vickie A.
Verified Buyer
1 week ago
Rated 3 out of 5 stars
It’s ok
It’s a lovely colour and feels fairly solid, I’m not a huge fan of the look and smell of the actual deodorant though
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W
Welshdelight
Verified Buyer
1 week ago
Rated 5 out of 5 stars
Long lasting protection
Love the crimson red shell. Adding the replaceable deodorant stick is very easy and quick to todo, once inserted you just need to push up from the bottom for the deodorant to become available for use. The deodorant glides on easily and takes away any smells and leaves you feel fresh all day. My only negative is the price of the refills, there are other brands on the market with a similar concept that are cheaper.
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S
SHIFT
6 days ago
Thank you so much for your feedback; we're really glad to hear you're enjoying the deodorant!

You're absolutely right about the cost of refills being on the higher side, and it’s something we’re actively working on. As a small start-up, our production costs are still high, but we’re exploring ways to bring prices down for our subscribers, including a credit system that rewards continued use and loyalty at key stages.

We really appreciate your support at this stage of our journey, and honest feedback like yours helps us grow in the right direction.

Best,
The Shift Team
KG
Kat G.
Verified Buyer
1 week ago
Rated 5 out of 5 stars
Very good stuff
It is really working well! I love it. Something to note is that the smell is strong so if someone doesn’t like it, they wouldn’t enjoy it at all as it’s impossible to ignore ir
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KG
Kat G.
Verified Buyer
1 week ago
Rated 4 out of 5 stars
Beautiful but too heavy
Too heavy making using it not as smooth as I wish and the lid needs to be screwed in which is not ideal
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Refillable Natural Plastic-Free Deodorant Starter Set

Black

Bright Orange

Crimson Red

Forest Green