from £19.50 £28
SAVE £8.50
An aluminium-free, results-driven deodorant
Made without baking-soda, parabens or phthalates.
Infused with Activated Charcoal to purify and detoxify.
Reusable Shell designed to go wherever life takes you

choose your Shell

choose your refill

Choose your Plan

Most Popular
£19.50 £28
then £19 every 12 weeks

Save 20% on Refills (always!)

Subscription starts in 30 days, then follows every 2 months.

Edit, skip or cancel anytime

2 Refills delivered every 12 weeks. Starts in 30 days.

Save up to 30% when you subscribe

Long lasting refills: Lasts up to 40% longer than leading brands.

Swap scents easily. Skip, Pause or Cancel anytime.

Save 20% on Refills (always!)

Subscription starts in 30 days, then follows every 4 months.

Edit, skip or cancel anytime

£28
FREE DELIVERY WHEN YOU SUBSCRIBE

FREE DELIVERY WHEN YOU SUBSCRIBE

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Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Bright Orange Shell
Crimson Red Shell
Forest Green Shell
Black Shell
  • Bright Orange Shell
  • Crimson Red Shell
  • Forest Green Shell
  • Black Shell
Bright Orange Shell
Crimson Red Shell
Forest Green Shell
Black Shell

WHY YOU’LL LOVE IT

  • Lasting confidence. Enjoy all-day freshness with a natural formula proven to keep odour at bay without harsh chemicals or aluminium.

  • Refillable luxury. A sophisticated aluminium shell designed to be refilled again and again, reducing waste without compromising style or performance.

  • Gentle on skin. Expertly engineered with skin-loving ingredients free from parabens, baking soda, and phthalates, ideal for even the most sensitive skin.

  • An elevated scent experience. Carefully balanced fragrances combining natural botanicals and subtle complexity, deliver a premium sensory escape with every application.

  • True sustainability. Beyond plastic-free packaging, every ingredient and design choice is made with a commitment to lasting quality and environmental care

SCENT NOTES

Ylang Ylang & Patchouli


Dreamy & romantic, just like your favourite spa day. Floral, earthy, and herbal nuances to relax and delight your senses.

  • Top Notes: Lavender introduces a calming, clean freshness.
  • Heart Notes: Exotic, fruity ylang ylang blends with grounding, earthy patchouli for rich complexity.
  • Base Notes: Crisp herbal rosemary rounds out with aromatic depth.


Bergamot & Cedarwood


Sunny & sophisticated, these woody, spicy, and citrus notes are rounded perfectly into a refreshing, deep scent.

  • Top Notes: Bright bergamot citrus bursts forth with an uplifting zest.
  • Heart Notes: Soothing lavender and minty-rose geranium create floral complexity, complemented by sweet marjoram.
  • Base Notes: Warm cedarwood anchors the scent with robust, woody depth.


Sage & Sea Salt


Clean & coastal, like a refreshing ocean breeze on a summer morning. Fresh, mineral, and herbal nuances to uplift and ground your senses.

  • Top Notes: Sweet, ozonic marine accords for an airy, uplifting start.
  • Middle Notes: Jasmine and herbal florals for a soft, aromatic heart.
  • Base Notes: Green woods and musk, enriched with natural patchouli, cedarwood, and nagamotha oils for earthy depth.

FULL INGREDIENTS

Shift all-natural deodorant has been formulated with a selection of soothing butters and oils, absorbing clay and essential oils that naturally neutralise odours.

Ingredients: Caprylic/Capric Triglyceride, Cetearyl Alcohol, Tapioca Starch, Cocos Nucifera (Coconut) Oil, Euphorbia Cerifera Wax, Magnesium Hydroxide, Butyrospermum Parkii (Shea) Butter, Zinc Ricinoleate, Tocopherol, Vitis Vinifera (Grape) Seed Oil, Kaolin, Activated Charcoal

Freshness That Lasts

Refillable, aluminium-free, and powered by activated charcoal for dependable all-day defence. No parabens, phthalates, or baking soda.

Fragrance that Inspires

Carefully balanced fragrances combining natural botanicals and subtle complexity, deliver a premium sensory escape with every application.

long-lasting

baking soda free

made in the uk

sensitive skin friendly

made in the uk

baking soda free

long-lasting

sensitive skin friendly

baking soda free

our ingredients

our ingredients

Coconut oil & shea butter

Luxuriously conditioning, they soften and protect delicate underarm skin while helping to inhibit odour-causing bacteria.
Moisturises
Protects

our ingredients

our ingredients

Magnesium hydroxide & zinc ricinoleate

Gentle yet effective odour defence, balancing the skin’s environment without irritation.
Absorbs
Neutralises

our ingredients

our ingredients

Tapioca starch & kaolin clay

Natural minerals that absorb excess moisture, keeping you comfortably dry throughout the day.
Purifies
Absorbs

Our ingredients

Our ingredients

Activated charcoal

A detoxifying powerhouse, drawing out impurities to maintain lasting freshness.
Detoxifies
Purifies

Our ingredients

Our ingredients

Candelilla wax & grape seed oil

Plant-based emollients that create a smooth, glide-on texture with a featherlight finish.
Nourishes
Conditions

Our ingredients

Our ingredients

Tocopherol (Vitamin E)

An antioxidant shield, helping to protect and preserve both skin and formula.
Revitalise
Hydrates

your burning
questions, answered

How long will one refill last?

On average, 1 deodorant stick will last around 6 weeks when used 1-2x a day.

what’s the full list of ingredients?

Shift deodorants are made with 100% natural ingredients and essential oils, chosen for their moisturising and moisture absorbing properties. We carefully selected ingredients kind to your skin, so that even with sensitive skin, Shift deodorant performs.

See the full list here.

Is the deodorant aluminium free and baking soda free?

Our unique deodorant formula is 100% aluminium and baking soda free, so it's safe for sensitive skin.

How do I assemble the deodorant?

Our deodorant case is super easy to assemble and it is made to last. Watch the full video here.

Do I need to subscribe?

No - subscriptions provide the most value and ensure that you never go without Shift deodorant. However, you are welcome to purchase Shift as a one-off and come back when you're ready.

4.6
Rated 4.6 out of 5 stars
Based on 85 reviews
Total 5 star reviews: 60 Total 4 star reviews: 17 Total 3 star reviews: 7 Total 2 star reviews: 1 Total 1 star reviews: 0
91%would recommend these products
85 reviews
  • MN Profile picture for Michele N.
    Michele N.
    Verified Buyer
    1 month ago
    Rated 5 out of 5 stars
    Masculine

    This is a rather masculine smell if you’re looking for men’s deodorant but I really love it for me. In the tube it’s very strong but when wearing it’s much less powerful. It easily lasts all day and doesn’t mark clothes. Am hoping for a handbag sized one to carry around just because I like the smell - you certainly don’t need a top up!

  • M
    Martine
    1 month ago
    Rated 5 out of 5 stars
    5 Stars

    Brilliant thank you

  • CD
    Craig D.
    Verified Buyer
    1 month ago
    Rated 5 out of 5 stars
    SMELLS AMAZING

    OMG, this smells amazing. I have tried all the leading brands and this is by far the best, especially for a male. Fresh and not overpowering at all.

    Easy to use, insert and push..Definitely recommend.

  • MM
    Mrs M. v. r.
    Verified Buyer
    1 month ago
    Rated 5 out of 5 stars
    Great natural deodorant

    Pleased with it,

    Pleasant smell and feels good

  • TS
    timothy s.
    Verified Buyer
    1 month ago
    Rated 5 out of 5 stars
    Really nice scent and works after the scent has gone

    The initial scent is great and is very pleasant. It doesn't last long but there is no bad smells afterwards so all good.