Refillable Natural Deodorant Aluminium-Free

cruelty-free

vegan

uk made
& sourced

clean
ingredients

infinitely
reusable shell

vegan

100%
plastic-free

refill lasts
6-8 weeks

no stains or
white marks

explore our scents

floral

YLANG YLANG & PATCHOULI

A floral, earthy scent with calming lavender top notes. Ylang Ylang adds a sweet, exotic richness, while patchouli and rosemary bring depth and herbal complexity.

woody

BERGAMOT & CEDARWOOD

A woody, spicy scent with bright citrusy bergamot top notes. Geranium and marjoram form the heart, while warm cedarwood adds depth and a solid base.

fresh

SAGE & SEA SALT

Herbal notes of sage are beautifully complemented by fresh sea salt. The scent is crisp and fresh and will leave you dreaming of long walks on the beach.

SENSITIVE

unscented

Formulated with the same base but with no essential oils. Our unscented version is great for sensitive skin and for those who don't want any fragrance.

subscribe & save 20%

coconut oil

Coconut oil is a natural ingredient commonly used in deodorants for its moisturising, antibacterial, and antifungal properties. It helps soothe the skin while combating odour-causing bacteria, making it a gentle and effective base for natural deodorants.

shea butter

Shea butter is a rich, nourishing fat, extracted from the nuts of the shea tree. It helps moisturise and soothe the skin, while providing a smooth, creamy texture. Its anti-inflammatory properties also support healthy, irritation-free underarms.

activated charcoal

Activated charcoal powder helps to neutralise odours and absorb sweat. It's a porous material that effectively binds to and removes bacteria and toxins, which are the root cause of smelly pits.

grapeseed oil

Grapeseed oil is a lightweight, non-greasy oil rich in antioxidants and vitamin E. It helps moisturise and protect the skin while promoting a smooth application. Its gentle, soothing nature makes it ideal for sensitive skin.

sensitive skin friendly

long-lasting

baking soda free

made in the uk

clean ingredients

vegan

what’s not in it

Not all natural deodorants are created equal. Many deodorants use harsh chemicals and aluminium salts, which can have adverse effects on health.

artificial fragrances

parabens

micro plastics

baking soda

aluminium

phalates

Best Natural Deodorant I’ve Ever Used!

Really love the product, it’s so easy to put together and use. Have used natural deodorant for years and this is the first one that doesn’t leave my clothes covered in white marks!

- RACHEL B, VERIFIED BUYER

brilliant

Great deodorant. Smooth and like a balm. Smells great. Isn't dry, powdery, doesn't stain, doesn't ball up or leave a residue, non irritating and it really seems to work. I enjoy the deodorant and would recommend it to anyone.

- ISABEL B, VERIFIED BUYER

Great, effective deodorant, love the metal applicator!

I love this product! I get an itchy reaction to deodorants containing bicarb but don't find most of the others that don't contain it very effective. Either that or they work but leave a weird waxy coating on my skin. This one ticks all the boxes.

- AMY R, VERIFIED BUYER

100% plastic free

How to refill

Remove the lid from the deodorant insert and remove the base of the aluminium shell

Insert the entire refill into the bottom of the aluminium shell

Re-attach the base and push up the bottom to access the deodorant

so effective

smooth like a balm

smells great

100% recommended

really love it

wish i found this sooner

brilliant deodorant

Over the past few years, the deodorant industry has seen a major shift. This industry, in particular, produces over 15 million pounds of plastic waste each year. Shift exists to create natural, locally-sourced products that change mindsets, shape behaviours and lead a new revolution.

We’ve started with the most advanced natural deodorant ever — in a revolutionary, refillable shell that saves our planet from plastic waste. We combine active ingredients from nature’s resources with skin science and premium fragrances, for a sensorial experience that soothes and restores.

your burning questions, answered

more FAQ’s

How long will one refill last?

On average, 1 deodorant stick will last around 6 weeks when used 1-2x a day.

what’s the full list of ingredients?

Shift deodorants are made with 100% natural ingredients and essential oils, chosen for their moisturising and moisture absorbing properties. We carefully selected ingredients kind to your skin, so that even with sensitive skin, Shift deodorant performs.

See the full list here.

Is the deodorant aluminium free and baking soda free?

Our unique deodorant formula is 100% aluminium and baking soda free, so it's safe for sensitive skin.

How do I assemble the deodorant?

Our deodorant case is super easy to assemble and it is made to last. Watch the full video here.

Do I need to subscribe?

No - subscriptions provide the most value and ensure that you never go without Shift deodorant. However, you are welcome to purchase Shift as a one-off and come back when you're ready.

more FAQ’s

4.6

Rated 4.6 out of 5 stars

Based on 86 reviews

Total 5 star reviews: 61 Total 4 star reviews: 17 Total 3 star reviews: 7 Total 2 star reviews: 1 Total 1 star reviews: 0

91%would recommend these products

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86 reviews

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MN
Michele N.
Verified Buyer
6 days ago
Rated 5 out of 5 stars
Masculine
This is a rather masculine smell if you’re looking for men’s deodorant but I really love it for me. In the tube it’s very strong but when wearing it’s much less powerful. It easily lasts all day and doesn’t mark clothes. Am hoping for a handbag sized one to carry around just because I like the smell - you certainly don’t need a top up!
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MN
Michele N.
Verified Buyer
6 days ago
Rated 5 out of 5 stars
Love it
Feels great and fits perfectly in my hand. I think I might have preferred a twist rather than push up since I have soft nails and worries I might break one, but it is easy to push up the inside so I probably shouldn’t worry. Other than that I really like it and prefer it to the plastic ones I currently have
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M
Martine
1 week ago
Rated 5 out of 5 stars
5 Stars
Brilliant thank you
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CD
Craig D.
Verified Buyer
2 weeks ago
Rated 5 out of 5 stars
SMELLS AMAZING
OMG, this smells amazing. I have tried all the leading brands and this is by far the best, especially for a male. Fresh and not overpowering at all.
Easy to use, insert and push..Definitely recommend.
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CD
Craig D.
Verified Buyer
2 weeks ago
Rated 5 out of 5 stars
LOOKS STUNNING
Great looking holder for the deodorant stick. Easiest on the market to use, simple unscrew, insert and you're done!
Premium looking and looks great in my bathroom.
Was this helpful?
S
SHIFT
1 week ago
Thanks Craig! Appreciate the feedback.

Refillable Natural Deodorant Aluminium-Free

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