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Performance without compromise — an adventure-ready deodorant that works as hard as you do, wherever the day takes you.
Elevated, durable, refillable design — a premium shell built to go anywhere and last a lifetime.
Sustainable by simplicity — effortless refills, minimal waste, and a system that’s better for you and the planet.

choose your Shell

choose your refill

Choose your Plan

Most Popular
£15.00 £25
Receive 2 Refills every 3 months for £16 (worth £20)
Enjoy your first refill FREE with every Starter Set
Swap scents, Skip, Pause or Cancel Anytime
£25
Free delivery over £20 by royal mail

Free delivery over £20 by royal mail

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Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set
Natural Deodorant Starter Set

WHAT'S INCLUDED

  • Lifetime Shell. The Shell is a mono-material casing, made from only aluminium. Unlike many other deodorant stick packaging it contains no plastic. To create a usable case that had a pushing action for ease of use, we went back to basics. Instead of having an overly complex twisting internal system (which is only possible if made out of plastic) we looked at how our hands could be the pushing force. This led us to putting an internal step inside which holds the stick, and can be easily pushed from the bottom of the refill. 

  • Signature Refill. Choose one of our 3 seasonal scents or go unscented for a truly sensitive experience.

WHY YOU’LL LOVE IT

  • Lasting confidence. Enjoy all-day freshness with a natural formula proven to keep odour at bay without harsh chemicals or aluminium.

  • Refillable luxury. A sophisticated aluminium shell designed to be refilled again and again, reducing waste without compromising style or performance.

  • Gentle on skin. Expertly engineered with skin-loving ingredients free from parabens, baking soda, and phthalates, ideal for even the most sensitive skin.

  • An elevated scent experience. Carefully balanced fragrances combining natural botanicals and subtle complexity, deliver a premium sensory escape with every application.

  • True sustainability. Beyond plastic-free packaging, every ingredient and design choice is made with a commitment to lasting quality and environmental care

SCENT NOTES

Ylang Ylang & Patchouli


Dreamy & romantic, just like your favourite spa day. Floral, earthy, and herbal nuances to relax and delight your senses.

  • Top Notes: Lavender introduces a calming, clean freshness.
  • Heart Notes: Exotic, fruity ylang ylang blends with grounding, earthy patchouli for rich complexity.
  • Base Notes: Crisp herbal rosemary rounds out with aromatic depth.


Bergamot & Cedarwood


Sunny & sophisticated, these woody, spicy, and citrus notes are rounded perfectly into a refreshing, deep scent.

  • Top Notes: Bright bergamot citrus bursts forth with an uplifting zest.
  • Heart Notes: Soothing lavender and minty-rose geranium create floral complexity, complemented by sweet marjoram.
  • Base Notes: Warm cedarwood anchors the scent with robust, woody depth.


Sage & Sea Salt


Clean & coastal, like a refreshing ocean breeze on a summer morning. Fresh, mineral, and herbal nuances to uplift and ground your senses.

  • Top Notes: Sweet, ozonic marine accords for an airy, uplifting start.
  • Middle Notes: Jasmine and herbal florals for a soft, aromatic heart.
  • Base Notes: Green woods and musk, enriched with natural patchouli, cedarwood, and nagamotha oils for earthy depth.

FULL INGREDIENTS

Shift all-natural deodorant has been formulated with a selection of soothing butters and oils, absorbing clay and essential oils that naturally neutralise odours.

Ingredients: Caprylic/Capric Triglyceride, Cetearyl Alcohol, Tapioca Starch, Cocos Nucifera (Coconut) Oil, Euphorbia Cerifera Wax, Magnesium Hydroxide, Butyrospermum Parkii (Shea) Butter, Zinc Ricinoleate, Tocopherol, Vitis Vinifera (Grape) Seed Oil, Kaolin, Activated Charcoal

Effortlessly effective

Engineered with odour‑neutralising minerals and advanced formulations to deliver all‑day freshness.

Crafted to last

Refillable by purpose, elevated by design.

long-lasting

baking soda free

made in the uk

sensitive skin friendly

made in the uk

baking soda free

long-lasting

sensitive skin friendly

baking soda free

our ingredients

our ingredients

Coconut oil & shea butter

Luxuriously conditioning, they soften and protect delicate underarm skin while helping to inhibit odour-causing bacteria.
Moisturises
Protects

our ingredients

our ingredients

Magnesium hydroxide & zinc ricinoleate

Gentle yet effective odour defence, balancing the skin’s environment without irritation.
Absorbs
Neutralises

our ingredients

our ingredients

Tapioca starch & kaolin clay

Natural minerals that absorb excess moisture, keeping you comfortably dry throughout the day.
Purifies
Absorbs

Our ingredients

Our ingredients

Activated charcoal

A detoxifying powerhouse, drawing out impurities to maintain lasting freshness.
Detoxifies
Purifies

Our ingredients

Our ingredients

Candelilla wax & grape seed oil

Plant-based emollients that create a smooth, glide-on texture with a featherlight finish.
Nourishes
Conditions

Our ingredients

Our ingredients

Tocopherol (Vitamin E)

An antioxidant shield, helping to protect and preserve both skin and formula.
Revitalise
Hydrates

your burning
questions, answered

How long will one refill last?

On average, 1 deodorant stick will last around 6 weeks when used 1-2x a day.

what’s the full list of ingredients?

Shift deodorants are made with 100% natural ingredients and essential oils, chosen for their moisturising and moisture absorbing properties. We carefully selected ingredients kind to your skin, so that even with sensitive skin, Shift deodorant performs.

See the full list here.

Is the deodorant aluminium free and baking soda free?

Our unique deodorant formula is 100% aluminium and baking soda free, so it's safe for sensitive skin.

How do I assemble the deodorant?

Our plastic-free shell is extremely easy to fill (and refill) just unscrew the bottom, insert the deodorant refill (with the top off so the deodorant is exposed) into the bottom of the shell and screw back on.

To use the deodorant; unscrew the lid, push the deodorant refill up from the bottom so that 2-3m of deodorant is exposed and swipe away!

How does subscription work?

Our subscription offers the best value and ensures you’ll never run out of Shift.

Each subscription delivery includes 2 refills, designed to last around 12 weeks.

After your starter set purchase, your first subscription order will be sent 30 days later, followed by a new delivery of 2 refills every 12 weeks thereafter.

What is activated charcoal?

Activated charcoal is the powerhouse ingredient behind Shift’s superior performance.

Known for its exceptional ability to absorb moisture and neutralise odour-causing bacteria, it keeps you feeling dry and fresh long after other natural deodorants give up.

Each microscopic pore of activated charcoal acts like a magnet, trapping impurities and toxins before they cause odour, while remaining gentle on the skin.

4.6
Rated 4.6 out of 5 stars
Based on 90 reviews
Total 5 star reviews: 64 Total 4 star reviews: 17 Total 3 star reviews: 6 Total 2 star reviews: 2 Total 1 star reviews: 1
90%would recommend these products
90 reviews
  • MM
    Mark M.
    Verified Buyer
    1 week ago
    Rated 5 out of 5 stars
    Good Product

    Nice strong case to hold the deodorant stick. Deodorant works really well and not overpowering scent.

  • NP
    Natalia P.
    Verified Buyer
    1 month ago
    Rated 5 out of 5 stars
    Perfect Deo

    Fantastic protection, highly recommend !

  • E
    E
    2 months ago
    Rated 5 out of 5 stars
    5 Stars

    Love this brand and product

  • M
    Martin
    Verified Reviewer
    2 months ago
    Rated 5 out of 5 stars
    Life changing!

    Using Shift deodorant for quite some time now (6+ months) and have to say that it's the best, toxic-free deodorant that I have tried so far. Others usually leave stains or leave me hanging by mid-day, which isn't ideal as I'm travelling a lot for work. I apply shift in the evening and again once in the morning and I'm all good to go! It's on the slgihtly more premium price side of things, but it's definitely worth it for me.

  • MN Profile picture for Michele N.
    Michele N.
    Verified Buyer
    3 months ago
    Rated 5 out of 5 stars
    Masculine

    This is a rather masculine smell if you’re looking for men’s deodorant but I really love it for me. In the tube it’s very strong but when wearing it’s much less powerful. It easily lasts all day and doesn’t mark clothes. Am hoping for a handbag sized one to carry around just because I like the smell - you certainly don’t need a top up!