Active Charcoal Natural Deodorant Starter Kit

4.5
Rated 4.5 out of 5 stars
60 Reviews
from £15.00 £25
SAVE £10
Everything you need to get started · 1 refill lasts up to 6 weeks
100% plastic-free system · durable aluminium shell built to last
Activated Charcoal to help absorb odour and moisture

choose your Shell

choose your refill

Choose your Plan

Most Popular
£15.00 £25
Start with the aluminium shell + 1 refill
Then receive 2 refills every 3 months for £16 (Save £4)
First refill delivery starts in 30 days
Risk-free · swap scents, skip, pause or cancel anytime
£20.00 £25
Free delivery over £20 by royal mail

Free delivery over £20 by royal mail

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Active Charcoal Natural Deodorant Starter Kit
Active Charcoal Natural Deodorant Starter Kit
Active Charcoal Natural Deodorant Starter Kit
Active Charcoal Natural Deodorant Starter Kit
Active Charcoal Natural Deodorant Starter Kit
Active Charcoal Natural Deodorant Starter Kit
Active Charcoal Natural Deodorant Starter Kit
Active Charcoal Natural Deodorant Starter Kit
Active Charcoal Natural Deodorant Starter Kit

WHAT'S INCLUDED

  • Aluminium Shell. The Shell is a mono-material casing, made from only aluminium. The most robust refillable deodorant case on the market.

  • 100% Natural Refill. Choose one of our 3 signature scents or go unscented for a truly sensitive experience.

PERFORMANCE WITHOUT COMPROMISE

Shift is a high-performance, plastic-free deodorant system, built for active lives.
Designed to work hard under real stress; training sessions, long days, and everything in between.

At its core is a durable aluminium shell, engineered to be refilled again and again. No plastic, no throwaway packaging, just a system that’s designed to last.

Our formula is aluminium-free and made without baking soda, parabens or phthalates. Instead of blocking sweat, Shift is designed to work with your body, using carefully selected ingredients to help control odour while you move.

This is deodorant rethought:
Performance over promises. Refill over replace. Built to move.

WHAT DOES IT SMELL LIKE

Ylang Ylang & Patchouli
Floral and earthy with subtle herbal notes. Balanced and calming. Never overpowering.

Bergamot & Cedarwood

Woody and spicy with a fresh citrus edge. Clean, confident and long-lasting.

Sage & Sea Salt

Fresh, clean and mineral. Light, crisp and ultra-refreshing.

FULL INGREDIENTS

Shift all-natural deodorant has been formulated with a selection of soothing butters and oils, absorbing clay and essential oils that naturally neutralise odours.

Ingredients: Caprylic/Capric Triglyceride, Cetearyl Alcohol, Tapioca Starch, Cocos Nucifera (Coconut) Oil, Euphorbia Cerifera Wax, Magnesium Hydroxide, Butyrospermum Parkii (Shea) Butter, Zinc Ricinoleate, Tocopherol, Vitis Vinifera (Grape) Seed Oil, Kaolin, Activated Charcoal

Effortlessly effective

Engineered with odour‑neutralising minerals and advanced formulations to deliver all‑day freshness.

Crafted to last

Refillable by purpose, elevated by design.

unlock the power of activated charcoal

performance without compromise

made in the uk

performance without compromise

made in the uk

baking soda free

unlock the power of activated charcoal

performance without compromise

made for movement

our ingredients

our ingredients

Coconut oil & shea butter

Luxuriously conditioning, they soften and protect delicate underarm skin while helping to inhibit odour-causing bacteria.
Moisturises
Protects

our ingredients

our ingredients

Magnesium hydroxide & zinc ricinoleate

Gentle yet effective odour defence, balancing the skin’s environment without irritation.
Absorbs
Neutralises

our ingredients

our ingredients

Tapioca starch & kaolin clay

Natural minerals that absorb excess moisture, keeping you comfortably dry throughout the day.
Purifies
Absorbs

Our ingredients

Our ingredients

Activated charcoal

A detoxifying powerhouse, drawing out impurities to maintain lasting freshness.
Detoxifies
Purifies

Our ingredients

Our ingredients

Candelilla wax & grape seed oil

Plant-based emollients that create a smooth, glide-on texture with a featherlight finish.
Nourishes
Conditions

Our ingredients

Our ingredients

Tocopherol (Vitamin E)

An antioxidant shield, helping to protect and preserve both skin and formula.
Revitalise
Hydrates

your burning
questions, answered

How long will one refill last?

On average, 1 deodorant stick will last around 6 weeks when used 1-2x a day.

what’s the full list of ingredients?

Shift deodorants are made with 100% natural ingredients and essential oils, chosen for their moisturising and moisture absorbing properties. We carefully selected ingredients kind to your skin, so that even with sensitive skin, Shift deodorant performs.

See the full list here.

Is the deodorant aluminium free and baking soda free?

Our unique deodorant formula is 100% aluminium and baking soda free, so it's safe for sensitive skin.

How do I assemble the deodorant?

Our plastic-free shell is extremely easy to fill (and refill) just unscrew the bottom, insert the deodorant refill (with the top off so the deodorant is exposed) into the bottom of the shell and screw back on.

To use the deodorant; unscrew the lid, push the deodorant refill up from the bottom so that 2-3m of deodorant is exposed and swipe away!

How does subscription work?

Our subscription offers the best value and ensures you’ll never run out of Shift.

Each subscription delivery includes 2 refills, designed to last around 12 weeks.

After your starter set purchase, your first subscription order will be sent 30 days later, followed by a new delivery of 2 refills every 12 weeks thereafter.

What is activated charcoal?

Activated charcoal is the powerhouse ingredient behind Shift’s superior performance.

Known for its exceptional ability to absorb moisture and neutralise odour-causing bacteria, it keeps you feeling dry and fresh long after other natural deodorants give up.

Each microscopic pore of activated charcoal acts like a magnet, trapping impurities and toxins before they cause odour, while remaining gentle on the skin.

4.5
Rated 4.5 out of 5 stars
Based on 60 reviews
Total 5 star reviews: 41 Total 4 star reviews: 13 Total 3 star reviews: 5 Total 2 star reviews: 0 Total 1 star reviews: 1
90%would recommend these products
60 reviews
  • MM
    Mark M.
    Verified Buyer
    1 month ago
    Rated 5 out of 5 stars
    Good Product

    Nice strong case to hold the deodorant stick. Deodorant works really well and not overpowering scent.

  • M
    Martin
    Verified Reviewer
    3 months ago
    Rated 5 out of 5 stars
    Life changing!

    Using Shift deodorant for quite some time now (6+ months) and have to say that it's the best, toxic-free deodorant that I have tried so far. Others usually leave stains or leave me hanging by mid-day, which isn't ideal as I'm travelling a lot for work. I apply shift in the evening and again once in the morning and I'm all good to go! It's on the slgihtly more premium price side of things, but it's definitely worth it for me.

  • O
    Octavia-Louise
    5 months ago
    Rated 1 out of 5 stars
    1 Star

    Really heavy case. Unable to get the last bit out

  • MM
    Mrs M. v. r.
    Verified Buyer
    5 months ago
    Rated 5 out of 5 stars
    Great natural deodorant

    Pleased with it,

    Pleasant smell and feels good

  • M
    Miss
    Verified Buyer
    5 months ago
    Rated 5 out of 5 stars
    Effective in hot weather and gentle on the skin

    Tested Shift on holiday in hot Portugal. One application lasted all day with no sweat or odour. No need to reapply.

    My mum, who normally can’t use deodorants without irritation, had no problems. It’s gentle but works.

    A bit more expensive than regular deodorants but worth paying for something that really delivers and doesn’t burn your skin. Recommend.