Bright Orange Shell
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AS SEEN IN
THE DESIGN
The Shell is a mono-material casing, made from only aluminium. Unlike many other deodorant stick packaging it contains no plastic.
To create a usable case that had a pushing action for ease of use, we went back to basics. Instead of having an overly complex twisting internal system (which is only possible if made out of plastic) we looked at how our hands could be the pushing force.
METALWORK
With the intent of making the case last for as long as possible, and infinitely recyclable if needed, we knew the case had to be made of aluminium.
Perhaps one of the most recyclable materials on earth, aluminium not only provided us with a long lasting product, but one that could be recycled at the end of its life back into another aluminium product of the same quality.
Unlike plastics that if recyclable are degraded in the recycling process (Ie. plastic bottles often get turned into packaging). Over 75% of all aluminium ever produced is still in use due to its perpetual recycling attributes, unlike plastics where only 9% has ever been recycled (Alumeco, 2021).
ANODISING
For the colouring of the cases, we decided on the same process that is used to protect satellites from their harsh outer space environments, anodising.
For the simple reason that it stabilises and seals the aluminium, increasing its lifespan, thus allowing the case to be used for longer as well as being the most environmentally conscious choice.
Anodising, unlike almost all metal treatments, produces no hazardous waste, is water based, and uses no VOC’s (volatile organic compounds)(Greenspec, 2021).
Powder coating the cases was the alternative option, though by comparison to anodising, powder coating reduces the recyclability of the aluminium and is also prone to chipping, ultimately reducing the lifespan of the product.
Luckily, we’re also huge fans of the aesthetic qualities of the anodising process as well!
Freshness That Lasts
Refillable, aluminium-free, and powered by activated charcoal for dependable all-day defence. No parabens, phthalates, or baking soda.
Fragrance that Inspires
Carefully balanced fragrances combining natural botanicals and subtle complexity, deliver a premium sensory escape with every application.
your burning
questions, answered
How long will one refill last?
On average, 1 deodorant stick will last around 6 weeks when used 1-2x a day.
what’s the full list of ingredients?
Shift deodorants are made with 100% natural ingredients and essential oils, chosen for their moisturising and moisture absorbing properties. We carefully selected ingredients kind to your skin, so that even with sensitive skin, Shift deodorant performs.
See the full list here.
Is the deodorant aluminium free and baking soda free?
Our unique deodorant formula is 100% aluminium and baking soda free, so it's safe for sensitive skin.
How do I assemble the deodorant?
Our deodorant case is super easy to assemble and it is made to last. Watch the full video here.
Do I need to subscribe?
No - subscriptions provide the most value and ensure that you never go without Shift deodorant. However, you are welcome to purchase Shift as a one-off and come back when you're ready.
