My favourite comment from user testing so far.. 😂👏
Over a ten-month journey, the NPD team tested multiple mechanisms and physical forms to create the best possible experience for Shift users. Their mission was to design a completely plastic-free vessel that could hold a natural deodorant with compostable refills. The result is beautifully simple.
In addition to creating the most premium deodorant applicator on the market, we’ve formulated a natural deodorant with high-quality ingredients that not only combats body odour but also nourishes your skin with each application.
So, what’s in the formula? 👀
• 🌑 Activated charcoal: A clinically proven ingredient that absorbs sweat while providing detoxifying properties for long-lasting freshness.
• 🥥 Coconut oil: Moisturises dry skin and offers powerful antibacterial benefits for healthy, radiant skin.
• 🧈 Shea butter: Creates smoother, softer skin, prevents inflammation, and provides deep moisturising while effectively eliminating body odour.
Our breakthrough formula has been thoroughly tested in the lab, and we guarantee that our deodorant is effective, safe, non-toxic, free from harmful chemicals, and suitable for all skin types.
Plus, our formula is vegan and baking soda-free, making it ideal for sensitive skin.
“You’ve basically created a spa for your armpits!”
Over a ten-month journey, the NPD team tested multiple mechanisms and physical forms to create the best possible experience for Shift users. Their mission was to design a completely plastic-free vessel that could...
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