Charcoal isn’t new - but the way Shift uses it is. You’ve probably seen charcoal appear everywhere lately: in toothpastes, face masks and shampoos. That’s because this natural powerhouse is incredibly effective at absorbing impurities, oils, and odour-causing bacteria. But not all charcoal formulas are created equal; and that’s where Shift stands apart.
At Shift, we don’t just add trendy ingredients. Every element in our deodorant is selected and refined for performance. Activated charcoal is one of our hero ingredients because it works deep — drawing out moisture and neutralising the bacteria responsible for body odour. The result? A clean, dry freshness that lasts longer than most natural deodorants.
Our charcoal is made from sustainably sourced Willow, superheated to create an ultra-fine, highly porous powder. This activation process gives it a massive surface area — meaning it can absorb more sweat and bacteria, faster and more effectively. When combined with our moisture-balancing base of tapioca starch and odour-neutralising minerals, it forms a deodorant that works harder and lasts longer under pressure.
Activated charcoal isn’t a new discovery — it dates back to ancient Egypt, when it was first noticed that charred wood resisted rot. From preserving water on long voyages to purifying wounds in early medicine, its antibacterial power has been trusted for centuries. Shift simply harnesses that same time-tested science and optimises it for modern performance.
The result is a powerfully clean, high-performing natural deodorant that keeps you fresh through workouts, long days, and everything in between — all without aluminium salts, parabens, or synthetic ingredients.
Our Activated Charcoal refills also carries a blend of essential oils both crisp, fresh and woody. And despite its purifying power, it’s a pale grey formula that goes on smooth and won’t stain clothes.
Shift’s charcoal formula isn’t just natural — it’s naturally engineered to outperform.
